Xbox.com

Xbox.com was redesigned alongside a full alignment of Microsoft's hardware properties (Surface, HoloLens, Band), but Xbox was unique in needing to showcase an external catalog — games — not just devices, and to serve fundamentally different information architectures to authenticated gamers versus first-time buyers and gift shoppers, all from one shared component system. Competitive analysis of Nintendo, PlayStation, Steam, and app-store patterns informed that system. It launched on time in 2015, and the core design patterns are still visible on Xbox.com today.