Project Mendel

As art direction lead for the first Amazon Fresh grocery store in Woodland Hills, CA, I owned every piece of non-permanent signage — regulatory, environmental, and digital-physical integration for Dash Cart and Just Walk Out — against a constantly-shifting physical prototype and a compressed grand-opening timeline. Signage was designed and installed for internal beta in about 3 months. Public launch was delayed by the pandemic, but the foundational system let additional stores in California and Illinois open quickly, and Amazon Fresh has continued expanding nationally on it since.