Author Central

Amazon Author Central hadn't been redesigned since 2009 and had fallen far behind what authors needed — many were building their own tools just to stitch together sales data Author Central should have surfaced natively. Drawing on qualitative research from Goodreads' annual author conference and design sprints across the country, I led a full overhaul unifying author profiles, books pages, marketing/event tools, and performance data into one coherent system. It launched with strong early results, giving authors an at-a-glance view of their business health for the first time.