ADX

ADX is Amazon's advertising design practice, helping brands go beyond simple return-on-ad-spend to campaigns that build brand promise across Amazon's ecosystem of devices and placements. Highlights include Honest Amish's playful "Beardmoji" avatar campaign — built by a team of two designers, a design technologist, and an account exec in 45 days — which drove a 4.35% CTR and 200% lift in purchases, and Remington's "Beard Boss" presale, which generated $1M in insertion orders directly from the pitch. A Tommy Hilfiger Virtual Lookbook concept was later folded into ADX's standing capabilities for other brands to use.